by Rebecca Faith

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by Rebecca Faith

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Your book baby is finally being printed. Is your job finished?

You’ve spent many hours writing, revising, and getting feedback. You’ve worked with an editor who has suggested more writing and revising. You’ve spent money or time having it formatted and proofread. Your baby is finally being printed. Is your job finished?

Nope! It has just entered a new phase of growth.

But first, take a deep breath and bask in the glow of accomplishment. You have done what many writers want to do but don’t.

What you work on while your book is being printed and put up on Amazon or other distribution sites can help your book succeed.

Here are ten ways you can begin to market your book.

  1. It is important to begin by getting some presence online as an author through LinkedIn, Facebook, Pinterest, and other sites. If you don’t already have a website, make one. Make an author Facebook page. Start posting regularly about your book coming out. Post scintillating snippets from the text. Encourage everyone you know to visit your site(s) and leave comments or follow you and share your pages. I know, I hate social media, but in this day and age it is necessary and key to spreading the news about your book.
  2. Develop a pitch for your book, both written and spoken, so that you are always prepared. Use the pitch for all the following ideas or whenever you are in a conversation with someone.
  3. Start talking to people at work, church, gym, or anytime you are around other people about the book coming out. Volunteer to be a guest speaker to groups you are associated with in some way, such as Bible study groups at church. Host a luncheon at work and introduce your book to your coworkers. Speak to writer’s groups at the local library about the process of writing your book. PTAs may give you a few minutes if your book is pertinent to parents or students.
  4. Gather names and email addresses from the groups you speak to so that you can generate recipients for a newsletter.
  5. Contact your local radio station to see if they will give you a short spot on one of their morning commute shows to talk about your book.
  6. Once you know the release date of your book, send notices to all the preceding groups.
  7. Once your book is released, use Goodreads to start leaving comments and reviews for books in your genre and link back to yours. You may find some likeminded folks who will pick up your book. In fact, leave reviews wherever reviews are accepted.
  8. Start now finding people who would be willing to read your book and leave a review. You can offer them a free copy in exchange for an Amazon or Goodreads review.
  9. Enter your book in contests. Your editor will be able to help you find contests.
  10. Find some book blogs and apply to be a guest blogger. Write about your book or some topic covered in your book. Follow their guidelines and make sure your writing is the same high quality as what is in your book. Poor grammar and misspelled words won’t impress potential readers.

You might be overwhelmed by this point. Don’t try to do all these at once. Start with the first item, social media presence, because you will need it for all the others. If you are having problems, your editor is a great resource to help you with some specifics.

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